How To Drive Traffic To Your Landing Page

There is not enough traffic or I am having zero sales are some of the common problems that most of the Affiliate Marketers face as there isn't any traffic on your landing page and how don't know how to drive this traffic on our landing page? We will learn about all these things as we move further.

Landing page is a simple webpage created with the sole purpose of convincing a visitor to perform a particular action – for example, a click-through, video view, or webform
signup.

Landing pages usually feature only one offer and have a single call to action. Because
they're this focused, landing pages often have two figure conversion rates.

video Responsive Landing Page Templates

Now lets us find out some of the most effective ways to drive traffic to your landing pages

Promote the landing page on your website

One of the quickest and easiest ways to drive traffic to your landing page – that's also free – is to promote it on your website.
You can either promote it across your whole website or only feature it on selected
high-traffic pages.

Here are a few ways you can do this:

1. Add a pop-up form promoting the offer featured on your landing page that appears either
after a user enters the page, scrolls through it, or wants to leave it 2. Add a fixed bar promoting your offer to the top or bottom of your website
3. Add banners promoting the offer inside of your blog articles related to the topic
4. Add banners promoting the offer on your thank-you pages, e.g., after someone signs
up for your newsletter

Use organic social media to drive traffic to your landing page

Another free method of driving traffic to your landing page is to promote it using organic
social media.
Although it won't get you as big results as the previous method, it's still a good option
especially if you don't have a big email list or don't want to invest in paid ads.
It can be particularly effective if you have a fairly large network of friends and followers
who are ready to engage and share your posts.

Here's what you can do:
1. Update your cover photos to include the link and information about your offer
2. Prepare a series of posts for your private profiles and your business pages that talk about
some of the aspects your offer can help with
3. Prepare a series of posts where you ask your audience a question related to your offer
4. Do a live video for Facebook that talks about the topics related to your offer
5. Record a similar video and post it on LinkedIn and Twitter

Partner up with other brands to drive traffic to your landing page

Here's another quick win for you. Find a partner brand with a similar target audience to
yours. Then run a co-marketing campaign with them.
Here are a few ways you can do this:
1. Promote each other's landing pages through an email campaign
2. Promote each other's landing pages through social media
3. Do a joint webinar where you'll promote each other's offers
What makes this tactic so interesting is that it is, essentially, free – provided that you
and your partner agree to promote each other's offers to a matching-sized audience.

Engage on groups, forums, and Q&A sites to drive traffic to your landing page

This is a simple one – be active where your target audience is.
There's virtually a group for every kind of niche. It may be on Facebook, Quora, or maybe
even Reddit – no matter where it is, use these sites to connect with your audience and build
relationships.
But don't go in there to place the link to your landing page in every other post – nobody likes
that, and it'll get you kicked out of the forum.
Instead, offer help and share content that's relevant to the discussion.
Become an active member of the community and keep the links to a minimum (e.g., in your
bio) and share them only when they're relevant.
Another way to go about this is to create an awesome piece of content (that has a link
to your offer in it) and ask if anyone wants to get direct access to it.
When people raise their hands, message them directly and send them the content you've
promised.
This a common tactic you'll often see in Facebook groups and on LinkedIn

Contribute to other publications, blogs, webinars, and podcasts to drive traffic to your landing page

If you've already got an established brand, consider becoming a contributor and appear
on other people's podcasts, webinars, and blogs.
This way, you'll reach other brands' audiences and you'll attract people to your website.
The cost? Often none. All you need to do is provide value to their audience and help spread
the word about the event.
In some cases, you'll also be able to get a link to your landing page in the show notes
or the author's bio.

Run a paid ad campaign to drive traffic to your landing page

Paid ads have two major benefits:

1) they bring very quick results, and

2) their reach is pretty much unlimited.

The downside? They're not free.

If you haven't run paid ads on Facebook or Google yet, the most important thing you should
remember is that they're an investment – an investment that generates a return.
When setting up your ads, you need to pay attention to how much it costs you to acquire
new leads, and what percentage of them end up converting.
Only by knowing these numbers, you'll be able to see whether you have a positive ROAS
(return on ad spend).
In the beginning, this may seem like a tough process. But all it takes is a budget of even
$50 to test several different tactics, see how the Facebook mechanisms work, and observe
what results you can expect.

To get started, consider these ideas:
1. Create a retargeting campaign on Facebook or Google targeting people who visited
your website in the last 28 days, but haven't converted
2. Create a retargeting campaign on Facebook or Google targeting people who visited
your landing page in the last 7 days, but haven't converted
3. If you have an existing audience (e.g., customers, people who registered for one of your
offers) start by creating a Lookalike Audience (Facebook) or Similar Audience (Google)
and target people who are similar to them
4. Create a custom audience on Facebook based on your chosen criteria (e.g., their interests,
industry they're in, their role in a company, location)
5. Create a custom audience on Google based on a list of URLs your audience might
be interested in — these could even be your competitors' pages

Send out an email to your
audience

video

Not all landing pages are meant to generate new leads.
Sometimes, you'll want to use a landing page to turn existing leads and convert them into
paying customers. That's where emails come in.
There are two main ways you can use them.
You can either manually send out an email campaign (or a few of them) and consider
the job done. Or you can create an email drip campaign that'll promote your offer multiple
times.
The first one is quicker to run, but the latter tends to generate better results long-term.
Plus, no matter where or when a new lead joins your subscription, the drip campaign will
automatically promote your offer to them

Email Marketing will grow your business faster than any other marketing medium!
I use and recommend GetResponse.

Double-down on content
marketing

video

Content marketing is all about creating and promoting educational content that helps
you build relationships and sell your products long-term.
If you create content that's highly appreciated by your readers and is structured according
to SEO best-practices, it's likely going to attract a fair amount of organic traffic.
There are different types of content, including articles, ebooks, webinars, or podcasts.
So how can you take advantage of this, if you're already producing great content?
One simple way is to promote your offer (and the landing page) inside of your content.
This way you're achieving synergy where you're both driving traffic to your content
and converting that traffic into leads. Which is exactly what content marketing was built for.

Other popular methods

You may have noticed that i haven't covered all of the popular methods of driving traffic
to your landing pages.
I decided to focus on the most promising ones, the ones that you can apply even if you
don't have a massive marketing budget.
That said, I'd like to quickly talk about two tactics you'll probably hear a lot on in
the context of landing pages. These are search engine optimization (SEO) and solo ads.
Here's what you should know about them.

SEO

While we're big fans of SEO, there are times when you probably won't focus on it too much.
This is usually the case when you're building landing pages for outbound traffic (e.g. from
paid ads) or simply for a quick project (e.g. a one-time webinar event).
If, however, your landing page is meant to drive both inbound and outbound traffic – and
your offer will be valid for many months – you'll want to optimize them for SEO.
In the latter case, you'll want to do an SEO research first and build your landing page
according to your findings.
The structure, content, and the messaging of your page should be driven by what you'll find
around who your target audience is, what their search intent is, and what their pain points
are. On top of that, the SEO market trends research may help you choose the best time to
publish your page to match the time when public demand is highest

Solo Ads

Online marketers often recommend solo ads as the #1 way to drive traffic to your landing
pages. Based on my experience, that's not something I'd advise.
The idea behind solo ads is that you pay the solo ad seller to promote your landing page to
their email list. They charge you a certain amount of money and guarantee a specific number of clicks to your page.
The problem with this approach is that in many cases this traffic isn't of good quality and
you've got no control over who sees your offer. You may end up getting a lot of clicks or
even signups, but you'll most probably won't get many sales. You won't know whether
they're real users or not – and whether they're even interested in the kind of product or service that you're selling. It may also be that they've already received a similar offer multiple
times before they saw your ad in their inbox.

To learn more about affiliate marketing check out-

My Beginners Guide To Affiliate Marketing : A step by step process.

Top Affiliate Marketing Networks in 2021

Top Affiliate Programs in 2021